Meet Aida — Your AI Freight Dispatcher
Aida calls brokers, negotiates rates, and books loads — so your dispatchers can focus on running the operation, not making cold calls.
She knows the freight market. She asks the right questions. She negotiates firmly and naturally — without saying "Certainly!" or giving away your floor rate.
How Aida dispatches
Finds Available Trucks
Aida checks your fleet for trucks that are available at the right time and location for the load.
Pulls Market Rate Data
She checks current lane rates so she knows what to ask for and what to accept before she dials.
Calls the Broker
"Hey, this is Aida with ESSE Inc. How you doing? Calling about that Chicago to Dallas — you still got that one available?"
Negotiates the Rate
She asks for their rate first, counters with a round number, and works toward a deal — using real negotiation formulas.
Books or Passes
If the rate works: "Send the rate con to dispatch@esseinc.com." If not: "I'm gonna pass at that number — call me if it changes."
What makes Aida different
Real Rate Negotiation
Aida knows negotiation formulas A through G — standard counter, urgency close, market-based, proximity leverage, and more. She uses them naturally.
Round Numbers Only
Every rate she quotes is rounded to the nearest $50. $2,750 not $2,748. $3,000 not $2,991. Natural numbers that don't tip off how rates were calculated.
Sounds Human
No "Certainly!" No "I apologize for any confusion." Aida talks like a dispatcher who has been doing this for years — short, direct, confident.
Load Quality Classification
Before negotiating, Aida internally classifies each load: A (strong), B (usable), C (strategic), or D (bad). She negotiates differently based on the classification.
Accessorial Knowledge
Detention, layover, TONU, lumpers — Aida knows the terms and asks for them on loads where they apply. You don't leave money on the table.
24/7 Operation
Aida doesn't sleep. She can call brokers early morning, late night, and on weekends — covering the hours your team isn't working.
An extra dispatcher that never burns out
Aida is available as an add-on for ESSE carrier accounts. She integrates with your existing truck and rate data — no separate setup required.
Request Access