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Marketing Center

Reach More Drivers. Book More Loads. From One Place.

Email campaigns, SMS outreach, website chat, and outbound calling — all connected to the same platform running your dispatch and recruiting operations.

✓ LIVE NOW — Core channels operational
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✓ LIVE NOW

What's Working Today

💋

Email Campaigns

Create and send email campaigns to driver leads, shipper contacts, and broker lists directly from the portal. Sent from your company domain — not a generic shared address.

📱

SMS Campaigns via SignalWire

Send text message campaigns through SignalWire's carrier-grade infrastructure. Opt-out is tracked and enforced automatically — recipients who reply STOP are removed from future sends.

🤖

AI-Generated SMS Text

The portal uses AI to draft SMS message content for campaigns. Enter your goal (recruit drivers, promote a lane, announce capacity) and get ready-to-send text in seconds. Edit before sending.

💬

Website Chat Widget

Live chat widget powered by Alex — ESSE's AI front-desk agent — embedded on your website. Runs on GPT-4o-mini. Answers visitor questions, qualifies leads, and captures contact info 24/7.

📈

GA4 Analytics Integration

Google Analytics 4 is connected across the portal, website, and ELD product with cross-domain linking. View session, conversion, and traffic data for all ESSE properties in one GA4 dashboard.

📞

Outbound Call Campaigns

AI-powered outbound phone campaigns handled by Morgan — the outbound recruiting agent. Upload a contact list, set a script goal, and Morgan calls each contact. See Outbound Campaigns →

Company Domain Email Sending

Campaigns are sent from your verified company domain (e.g. hiring@yourcompany.com) — not a generic ESSE address. Improves deliverability and brand recognition with recipients.

🔧 IN PROGRESS

These features are built and partially live — finishing touches and QA in progress:

  • Campaign performance reporting — open rates, click rates, and reply tracking for email sends
  • Email delivery status tracking — per-recipient delivered / bounced / failed status visible in the portal

📅 COMING SOON

Planned for future development — not yet built:

  • Automated drip sequences — time-based follow-up emails and SMS after an initial contact
  • A/B message testing — send two versions of a campaign and compare results
  • Dedicated sending IP — isolated sending reputation for high-volume senders
  • CRM / marketing platform sync — export contacts and campaign data to HubSpot, Mailchimp, etc.

Marketing connected to operations — not siloed

A driver who responds to an SMS campaign flows directly into the recruiting pipeline. A shipper lead from the chat widget can be converted into a load in TMS. No manual CSV exports.

Request a Demo

Your next driver is already out there. Reach them.

Send targeted SMS campaigns, let Alex handle your website chat, and have Morgan call your recruitment list — all from one platform, all today.

Open Portal → Get a Demo