In 2022, we were running a small fleet and spending approximately $400 per truck per month on software. TMS license, ELD subscription, e-sign service, separate accounting integration. Four different logins. Four different monthly invoices. Four different support teams to call when something didn't work.

None of it talked to each other without manual data entry.

The software evaluation that changed everything

We spent three months evaluating every major TMS and fleet management system on the market. AscendTMS, McLeod, Motive, EZLogz, KeepTruckin, TruckingOffice, Axon. We signed up for demos, trials, and in two cases, paid for actual subscriptions to test them properly.

What we found was consistent across almost all of them: the software was built by people who had never dispatched a truck. You could tell immediately. The terminology was slightly wrong. The workflows assumed steps that no real dispatcher would take. The ELD and TMS were always separate systems that "integrated" — meaning they sometimes shared data, if you configured things correctly, and the configuration broke whenever either vendor pushed an update.

"The best way to evaluate trucking software is to use it under real pressure. Not in a demo. Not in a test environment. On a real load, with a real deadline, when a broker is calling every 30 minutes for an update."

The specific things that were broken

Without naming specific vendors: one major TMS required five screen transitions to update a load status. Not five clicks — five full page navigations. On a mobile browser from a truck stop, that meant 45 seconds to tell a broker the truck was loaded. Another system had beautiful analytics dashboards but couldn't tell you, in real time, how many hours of drive time your driver had remaining without navigating to a separate compliance module.

The ELD market was worse. Most ELD systems were designed to satisfy FMCSA's technical requirements — which they did — while making the user experience as painful as possible. Drivers hated them. When drivers hate their tools, they find workarounds. Workarounds create compliance risk.

The moment we decided to build

The decision was made on a Tuesday afternoon when our dispatcher spent 40 minutes re-entering data from a rate confirmation PDF that our ELD had already captured in a different system. The information existed. It was digital. It lived in three different places that didn't talk to each other, and a human was manually transferring it between systems.

That's not a technology problem. That's a lack of ambition problem. Nobody had decided to solve it because the existing systems were profitable enough without solving it.

What we decided to build instead

One platform. ELD and TMS as the same system, not integrations. AI that reads rate confirmation PDFs so dispatchers don't have to. A dispatcher — eventually an AI dispatcher — that covers nights and weekends so loads don't get missed. E-sign built in, not bolted on.

And priced at zero through 2026, because the goal was to prove the product worked before asking carriers to pay for it.

Two years in: did it work?

The Rate Con AI has a 95%+ accuracy rate on standard broker formats. ERETH ELD passed FMCSA's technical certification. Our AI dispatchers book real loads for real carriers after hours. The carrier dashboard still occasionally has a minor bug — we fix them the same day they're reported.

Would we have been better off just using an existing system and focusing on freight? Financially, in the short term, probably yes. But we would have kept paying $400 per truck per month for software that we knew was mediocre. And we would have missed the opportunity to build something that actually works the way the industry needs it to work.

We don't regret it.